The banking sector in Tunisia has been slowly opening up over the past few years, with a number of international banks acquiring local ones, new foreign banks opening up, privatization of govenrment-owned banks and more.
I think this is great, and I hope it will move the whole banking industry forward, revitalize it and make it more client friendly.
I truly think the most important thing the banks in Tunisia need is a change of mentality. They currently treat the client as if he needs them more than they need him, which is not true. Without the client, the bank has no reason to exist and will shut down, so they have to do their best to satisfy the client.
Every added service a bank provides for its customers is an added value that will make them more satisfied and less likely to take their money some place else.
And these services shouldn’t be created to use the client even more and suck more money out of him, but to make his life easier and win his loyalty.
And most of these services should be free.